E-commerce is defined as the activity of electronically buying or selling products online and services on the internet. As we all know Jeff Bezos’s Amazon is currently the most profitable multinational technology company. Amazon focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Many millennial entrepreneurs are currently using Shopify. What is Shopify? Shopify Inc. is a Canadian multinational e-commerce company. Shopify is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale-systems.
Five Reasons to Use Shopify
I. Ease of Access- Shopify is very simple to use. All you need to do is create a username, password, and log into the site. Once you are signed up you have the ability to create your own e-commerce store. Shopify’s interface allows users to select a professionally designed template. Whether your brand is new or already established, Shopify allows to develop a design that is tailored to your audience.
II. Integrates With Social Media- Shopify allows Facebook pixel to be integrated to each section of your site. Additionally, you can upload products on Facebook, and offer checkout on your social media pages.
III. Mobile Friendly- Next year in 2021, over half of all online sales will be made on mobile devices. Your Shopify site can be seen on a laptop, smartphone, tablet, and cellphone. You can also get notifications from your Shopify site when customer’s purchase products from your store.
IV. Works With SEO ( Search Engine Optimization)- Search engine optimization is the process improving the quality and quantity of website traffic to a website or a web page from search engines. SEO also targets unpaid traffic rather than direct traffic or paid traffic. Shopify has the SEO tools that will enhance your site rankings. This will include the ability to add and edit and keywords, title tags, URLS, and meta descriptions.
V. Affordable- Shopify has three subscription plans. The basic shopify is $29 per month, Shopify Plan is $79 per month, and Advanced Shopify is $299 per month.
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